Great things are on the horizon

Something big is brewing! Our store is in the works and will be launching soon!

Frequently Asked Questions

general information

What types of clients do you work with?

We work with companies of all sizes, from start-ups to multinational corporations. We believe in delivering services that provide a strong return on investment, and our flexible pricing reflects that principle.

What specific services are included in your portfolio?

We help you get high-quality media exposure through native PR, without having to pay for the space, and with the released media being organic articles and interviews rather than paid advertising, which have a much higher conversion rate. We build strong brands—from the product name, through visual identity, all the way to who you appear next to in newspaper headlines. We build customers’ relationships with your product, create modern websites and online stores, and use the intangible power of AI to streamline your entire business.

How is pricing set—project-based, retainer, or hourly?

We aim to make fair agreements that deliver a return on your investment. We will not enter into a partnership unless we see potential for ROI, because otherwise our work would be pointless. For PR services, we operate on retainer agreements of at least six months, unlike branding services, which we deliver on a project basis. In addition, we also provide consulting services billed hourly.

PR AND MEDIA

What is the difference between Kilonova and a typical PR agency?

Most PR agencies operate by buying advertising space in the media and then offering it to their clients to promote their topics. We do it differently.

We work closely with journalists, coming up with topics journalists need to fill their content while also showcasing our clients. The outputs (articles, shows, podcasts, interviews, etc.) do not feel like advertising, but like a natural part of the content—which is exactly what increases conversion rates.

The main difference is that with us, you only pay for our skill and contacts—you pay nothing to the media outlet for ad space.

Can you get me into Forbes magazine?

Yes.

How much does it cost—surely only big companies can afford the media.

We also offer partial collaborations suitable for micro-entrepreneurs, where for a few hundred euros you can achieve excellent results.

We are breaking the stigma that the media is only for the elite.

Our standard monthly retainers for comprehensive PR services range from €2,000–€6,000.

Statistically, we save up to 80% of the costs a client would otherwise pay the media directly, or for the media outputs we arranged for them.

A standard would be for example when one of our clients, for three retainer payments of €2,000 per month, received outputs with a media value of €30,000.

Every month.

BRANDING

What exactly does branding mean, and why should we invest in branding specifically?

Branding includes more than just a logo—it means strategically building your brand’s entire identity: its value, tone of communication, visual style, and the way and places you present yourself—website, graphics, social media…

We focus on “taking apart” your brand and building it “from the inside out,” deciding who you want to reach and with what.

Investing in branding means building feelings and memories, differentiating yourself from the competition, and creating a long-term effect—a brand customers notice and remember. For generations.

A healthy life for your washing machine—your Calgon!

Order by midnight, and in the morning it’s in your Alzabox!

Quality from Henkel.

Buy, buy, buy bananas, they’re good, they’re sweeeet… (no, we have not gone crazy, these are Slovak-specific ad references foreigners will not understand, sorry.)

How does the branding collaboration work—can we give you suggestions for what kind of logo we would like?

No.

You need to realize that you are not your customer—you look at your product differently than a potential customer does. Likewise, when you go to the doctor and receive a diagnosis, you will not argue about it (we hope) and you will accept the prescribed treatment.

In our work, we rely heavily on scientific research: the psychology of behavior in the buying process, how people build relationships with brands, and why they return to them. We do not build brands because we think they look good or because we like them.

We use facts and the scientific method, and it is crucial that we can freely apply our decades of combined experience and knowledge to deliver the best possible result.

How does an investment in branding pay off?

An investment in a brand is an investment in long-term independence from short-term campaigns.

A properly built brand is not a cost, but an asset that increases the value of your company.
A strong brand reduces dependence on advertising, increases customer loyalty, and allows you to sell at a higher margin—not because you are cheaper, but because you are more valuable.

Apple sells the same phones as Xiaomi. They are made in the same factories, with the same components. Yet one costs €1,000, the other costs €200.

Customers don’t just buy a product—they buy feelings, values and an identity they want to identify with. That is exactly the moment when branding starts translating into real numbers—higher revenue, more stable growth, and a strong market position.


Frequently Asked Questions

general information

What types of clients do you work with?

We work with companies of all sizes, from start-ups to multinational corporations. We believe in delivering services that provide a strong return on investment, and our flexible pricing reflects that principle.

What specific services are included in your portfolio?

We help you get high-quality media exposure through native PR, without having to pay for the space, and with the released media being organic articles and interviews rather than paid advertising, which have a much higher conversion rate. We build strong brands—from the product name, through visual identity, all the way to who you appear next to in newspaper headlines. We build customers’ relationships with your product, create modern websites and online stores, and use the intangible power of AI to streamline your entire business.

How is pricing set—project-based, retainer, or hourly?

We aim to make fair agreements that deliver a return on your investment. We will not enter into a partnership unless we see potential for ROI, because otherwise our work would be pointless. For PR services, we operate on retainer agreements of at least six months, unlike branding services, which we deliver on a project basis. In addition, we also provide consulting services billed hourly.

PR AND MEDIA

What is the difference between Kilonova and a typical PR agency?

Most PR agencies operate by buying advertising space in the media and then offering it to their clients to promote their topics. We do it differently.

We work closely with journalists, coming up with topics journalists need to fill their content while also showcasing our clients. The outputs (articles, shows, podcasts, interviews, etc.) do not feel like advertising, but like a natural part of the content—which is exactly what increases conversion rates.

The main difference is that with us, you only pay for our skill and contacts—you pay nothing to the media outlet for ad space.

Can you get me into Forbes magazine?

Yes.

How much does it cost—surely only big companies can afford the media.

We also offer partial collaborations suitable for micro-entrepreneurs, where for a few hundred euros you can achieve excellent results.

We are breaking the stigma that the media is only for the elite.

Our standard monthly retainers for comprehensive PR services range from €2,000–€6,000.

Statistically, we save up to 80% of the costs a client would otherwise pay the media directly, or for the media outputs we arranged for them.

A standard would be for example when one of our clients, for three retainer payments of €2,000 per month, received outputs with a media value of €30,000.

Every month.

BRANDING

What exactly does branding mean, and why should we invest in branding specifically?

Branding includes more than just a logo—it means strategically building your brand’s entire identity: its value, tone of communication, visual style, and the way and places you present yourself—website, graphics, social media…

We focus on “taking apart” your brand and building it “from the inside out,” deciding who you want to reach and with what.

Investing in branding means building feelings and memories, differentiating yourself from the competition, and creating a long-term effect—a brand customers notice and remember. For generations.

A healthy life for your washing machine—your Calgon!

Order by midnight, and in the morning it’s in your Alzabox!

Quality from Henkel.

Buy, buy, buy bananas, they’re good, they’re sweeeet… (no, we have not gone crazy, these are Slovak-specific ad references foreigners will not understand, sorry.)

How does the branding collaboration work—can we give you suggestions for what kind of logo we would like?

No.

You need to realize that you are not your customer—you look at your product differently than a potential customer does. Likewise, when you go to the doctor and receive a diagnosis, you will not argue about it (we hope) and you will accept the prescribed treatment.

In our work, we rely heavily on scientific research: the psychology of behavior in the buying process, how people build relationships with brands, and why they return to them. We do not build brands because we think they look good or because we like them.

We use facts and the scientific method, and it is crucial that we can freely apply our decades of combined experience and knowledge to deliver the best possible result.

How does an investment in branding pay off?

An investment in a brand is an investment in long-term independence from short-term campaigns.

A properly built brand is not a cost, but an asset that increases the value of your company.
A strong brand reduces dependence on advertising, increases customer loyalty, and allows you to sell at a higher margin—not because you are cheaper, but because you are more valuable.

Apple sells the same phones as Xiaomi. They are made in the same factories, with the same components. Yet one costs €1,000, the other costs €200.

Customers don’t just buy a product—they buy feelings, values and an identity they want to identify with. That is exactly the moment when branding starts translating into real numbers—higher revenue, more stable growth, and a strong market position.