We do things differently and it brings our clients great return on investments. We help businesses use the power of traditional media, native PR and branding. We create new business opportunities and offer our experience with building million-dollar global businesses from scratch PR & MEDIA, BRANDING, NETWORKING, CONSULTING Our service is so complex, that it's impossible to summarise it in one marketing slogan.

We have a combined 30 years of experience in media and business

We helped grow a small business from scratch into a global business, now with hundreds of millions in annual revenue

Now we offer our know-how and help others leverage the power of native PR, branding and business connections.

PR & MEDIA, BRANDING, BUSINESS NETWORKING

3 pillars of our concept,
how to use them
and why they are so effective

People primarily decide what to buy based its visual appeal, whether it’s a cheap brand or a premium brand, etc. That’s branding.

Secondly, they need to know your brand, and fewer and fewer businesses have the privilege to get into prominent media outlets at a cost that won’t consume their annual marketing budget. That’s PR, specifically native PR – our specialty.

And last but not least, building new business connections is the most effective way for a company to grow.

A Brand That Sells

visual identities, company and product names, websites and e-shops, social media content, online marketing...

We will create a brand that sets you apart from the rest and, using scientific insights, persuade clients to buy the product.

More than half of customers decide to purchase a service or product based on the brand*. The product name, visual identity, and communication style are therefore the cornerstone of further business development and acquiring new clients. We create brands that are bold and backed by an idea or an interesting concept. We find a gap in the market, the right audience, and devise specifically targeted branding or PR strategies

We create names, visual identities, websites and e-shops, social media content. Everything under one roof.

This is how we made a small Slovak business break into the US market and later, other major global markets. Today, they reach annual revenues of around 100 million dollars and became known precisely because of their brand and product design that we have created.

Content That Sells

NATIVE PR, MEDIA SPACE BROKERAGE, INTERVIEWS, PR ARTICLES, COPYWRITING...

Native PR means that journalists themselves want to write about you, regardless of whether
you're a micro-entrepreneur or have an international business with hundreds of millions in turnover.
Quality content, quality media.

Many entrepreneurs can’t imagine what PR is and how to utilise it. And top it off, there’s a stigma that PR is only for large companies and corporations.

The mission of PR is for your customers and business partners to learn about you before you step into their offices and homes. Long-term PR is a form of marketing; it builds good reputation and a positive image of the company and maintains brand awareness. We cooperate exclusively with leading, relevant, high-quality media outlets, and the primary difference from ordinary PR agencies is that we work with journalists on content that is interesting for readers and viewers and does not appear as advertising.

And the best part? You don’t pay for the media exposure. You only pay us, the agency, for brokering these media collaborations for you. Statistically, on average, our clients save up to 80% of costs associated with media advertising.

Artificial intelligence – an inescapable reality of everyday lives of the 21st century. Surprisingly, it is closely linked to traditional media, and right now, a unique opportunity presents itself to use it to your advantage. More than 50% of the data used by AI models to provide you with answers comes directly from traditional media outlets. Only then the models scan your websites, social media etc. So if you want to build a positive image of your company within the AI models’ memory, now is the time to act.

Contacts That Sell

seeking strategic partnerships in new business sectors, contact base of hundreds of entrepreneurs...

We connect companies within our network of hundreds of businesses, helping them acquire new clients, suppliers, and strategic partners.

We see connections even where you might overlook them at first glance. Our network includes over 500 entrepreneurs, from micro-entrepreneurs to multinational corporations. We will help you find the right connections to take your business to the next level.

artificial intelligence and a successful entrepreneur for hire

And that's not all...

In addition to the three pillars of the Kilonova Business Agency mentioned above, we have recently expanded our portfolio with services that are current trends in the business world and offer opportunities for growth in new ways for the 21st century and beyond.

Custom AI Solutions

As you surely know, artificial intelligence (AI) is changing the world beyond recognition. We have a team of experts in affiliated digital and marketing agencies who design and implement various custom AI, digital, and marketing solutions to help you maximize the potential of artificial intelligence, from client acquisition, business financial analytics, strategic planning, and any other aspect of running a business, internally or externally.

There are already companies that are 100% managed by artificial intelligence. Just as automation changed the world in the last industrial revolution, AI is now changing the business world beyond recognition. Seize the opportunity and be among the first companies to keep up with the ever-faster pace.

Know-how of a successful company
for hire

One of our co-founders, Alan Behul, has built a small Slovak garage company into a global phenomenon over the past twelve years, an innovator in its segment, with an evaluation of 20 million USD.

He wants to share his know-how and help entrepreneurs expand their businesses worldwide and solve challenges. Do you have a specific challenge you can’t solve? Do you want an outsider’s perspective? Are you struggling to grow further? We will use a unique combination of our experience, become a temporary part of your company, help you overcome obstacles, and move you to the next level.

By the way, what is a kilonova?

A kilonova is the collision of two neutron stars and is the only event in the universe where gold is formed. It occurs once every 100,000 years in our galaxy.

But PR is only for big companies, we can't afford that...

The most common sentence we hear.

Since our concept is truly unique, it allows access to our services even for smaller entrepreneurs. 

We approach each client individually and can always tailor services to bring the client a return on investment.

Big Bang

The Kilonova agency was founded with the idea of combining the perfectly complementary experiences of two co-founders to create a unique concept that delivers results.

Miroslava is a PR expert; she opens doors for clients to prominent Slovak media – without the need to pay for advertising space, statistically saving an average of 80% of advertising costs. At the same time, she creates new business opportunities thanks to her extensive network of entrepreneurs, whom she connects, and strong media contacts, which allow clients to gain widespread public awareness, new clients, or even potential investors in a relatively short time.

Alan brings experience from building and managing a global multi-million-dollar business that grew from a small garage company in Slovakia. Thanks to strong branding and a well-thought-out strategy, he took this business “across the pond” and, over a decade, propelled it from zero to a company with annual revenues in the tens to hundreds of millions of euros with a global reach. Although the Kilonova team is constantly growing, this duo forms its alpha and omega.

Mgr. Miroslava Ryšková, MBA, MSc.

(Mia for short)
Co-founder of the agency,
Head of PR Department, Business Connections Expert

Mia Ryšková is an experienced PR expert, writer, and former journalist with over 20 years of experience in media. She now uses her talent for telling engaging stories in the media and her extensive contact base across the media and business world at Kilonova agency, where she acts as a key development force, creating new business opportunities and engaging PR content for clients.

Other key components:

Kilonova is growing; we are constantly forming new strategic partnerships, we are not afraid to approach competing agencies and look for ways to connect and help each other. And we do something similar for clients.

We are experts at finding win-win situations.

Juraj Zaťko

LinkedIn marketing,
AI automation

Natália Dujničová

Media Relations

Radka Klučárová

PR Specialist

Elena Bročková

PR Specialist

Here we could typically list services as all other agencies do, but this does not define how we think and operate.

Standard scenario: A client comes to us wanting to regularly appear in prominent media outlets. However, we might find that your brand is incorrectly targeted, and a thorough rebranding is necessary before we embark on any PR, otherwise, it could harm you and be a waste of resources. We will first create a brand according to what may be the best strategy for your target demographics. Sometimes, it’s good to have a brand that appears cheap so people immediately know you have inexpensive products; other times, you need a purple gorilla that captures media attention, and we gain even more and better collaborations within PR, which was the first thing you came to us for.

Read what people ask us most often, and you'll understand everything:

No need to read further, let's meet.

We will look at your current stage of development and brainstorm how Kilonova can help you reach the next level in your business. If you think Kilonova is not for you, this analysis will provide a new perspective on your business.

Book your free 30-minute analysis, our calendar fills up quickly:

or contact us directly:

Mgr. Mirka Ryšková, MBA, MSc.

Co-founder of Kilonova agency

+421 903 674 453

info@kilonova.sk

Why cooperate with Kilonova?

Do you want to present yourself in the media and acquire new customers?

Do you feel your brand isn’t working as it should?

Are you looking for new business connections that will help your growth?

We think about your business comprehensively and propose solutions precisely tailored to your needs, by connecting the three pillars of branding, PR, and business networking.

Case study - Pressburg Mint

When Pressburg Mint decided to make its mark in the world of precious metals and numismatics, it entered a very traditional and competitive field. This is where we intervened. Through a bold brand-building strategy and innovative product design, we helped Pressburg Mint establish itself not just as another mint, but as a trendsetter in modern numismatics.

By creating a brand identity that combined state-of-the-art aesthetics with traditional craftsmanship, we differentiated Pressburg Mint from its more conventional competitors. Today, it is globally recognized as a fresh, progressive force in the world of minting – a modern icon among centuries-old institutions.

This transformation was not just a cosmetic change – it was the key that opened doors to international recognition and market success.

Pressburg Mint also needed to strengthen its market position in Slovakia. Within one year, through interesting topics, we managed to get Pressburg Mint into leading media outlets such as TREND, Hospodárske noviny, Startitup, morning TV broadcast channels, Nový Čas, and many other magazines and podcasts. The result was not only an increase in sales in Slovakia but also assistance in initiating cooperation between the mint and the National Bank of Slovakia, a first in the history of the Slovak republic.

Saved costs on MEDIA advertising
€250,000

Case study - Očná Optika Mania

Long-term PR

Media promotion, press conferences

For a client in the optical industry, we saved a tremendous 90% of media advertising costs thanks to proposed topics that interested journalists, especially at the press conference we organised, and articles which were published free of charge. The topic resonated in the most-read weekly magazine in Slovakia – Nový Čas pre ženy, in Evita and SME ženy magazines, in Plus 1 Deň daily magazine, and on well-known online portals such as startitup.sk, pravda.sk, and retailmagazine.sk.

Saved costs on MEDIA advertising
€47,000

Case study - aujob

BRANDING

Rebranding, web design, marketing materials

Aujob is one of the largest HR agencies in Slovakia, primarily serving multinational corporate companies (Telekom, Volkswagen, SLSP, Dell). The assignment for Aujob was a comprehensive rebranding (new visual identity, web design) with the goal of acquiring a new target customer group.

Tips and tricks not only from the world of PR
absolutely free,
every week!

We send a weekly newsletter and make sure to bring you useful content that will help you navigate the world of PR and media, provide interesting stories from paid business conferences, and bring current trends from the business world.

Frequently Asked Questions

general information

What types of clients do you work with?

We work with companies of all sizes, from start-ups to multinational corporations. We believe in delivering services that provide a strong return on investment, and our flexible pricing reflects that principle.

What specific services are included in your portfolio?

We help you get high-quality media exposure through native PR, without having to pay for the space, and with the released media being organic articles and interviews rather than paid advertising, which have a much higher conversion rate. We build strong brands—from the product name, through visual identity, all the way to who you appear next to in newspaper headlines. We build customers’ relationships with your product, create modern websites and online stores, and use the intangible power of AI to streamline your entire business.

How is pricing set—project-based, retainer, or hourly?

We aim to make fair agreements that deliver a return on your investment. We will not enter into a partnership unless we see potential for ROI, because otherwise our work would be pointless. For PR services, we operate on retainer agreements of at least six months, unlike branding services, which we deliver on a project basis. In addition, we also provide consulting services billed hourly.

PR AND MEDIA

What is the difference between Kilonova and a typical PR agency?

Most PR agencies operate by buying advertising space in the media and then offering it to their clients to promote their topics. We do it differently.

We work closely with journalists, coming up with topics journalists need to fill their content while also showcasing our clients. The outputs (articles, shows, podcasts, interviews, etc.) do not feel like advertising, but like a natural part of the content—which is exactly what increases conversion rates.

The main difference is that with us, you only pay for our skill and contacts—you pay nothing to the media outlet for ad space.

Can you get me into Forbes magazine?

Yes.

How much does it cost—surely only big companies can afford the media.

We also offer partial collaborations suitable for micro-entrepreneurs, where for a few hundred euros you can achieve excellent results.

We are breaking the stigma that the media is only for the elite.

Our standard monthly retainers for comprehensive PR services range from €2,000–€6,000.

Statistically, we save up to 80% of the costs a client would otherwise pay the media directly, or for the media outputs we arranged for them.

A standard would be for example when one of our clients, for three retainer payments of €2,000 per month, received outputs with a media value of €30,000.

Every month.

BRANDING

What exactly does branding mean, and why should we invest in branding specifically?

Branding includes more than just a logo—it means strategically building your brand’s entire identity: its value, tone of communication, visual style, and the way and places you present yourself—website, graphics, social media…

We focus on “taking apart” your brand and building it “from the inside out,” deciding who you want to reach and with what.

Investing in branding means building feelings and memories, differentiating yourself from the competition, and creating a long-term effect—a brand customers notice and remember. For generations.

A healthy life for your washing machine—your Calgon!

Order by midnight, and in the morning it’s in your Alzabox!

Quality from Henkel.

Buy, buy, buy bananas, they’re good, they’re sweeeet… (no, we have not gone crazy, these are Slovak-specific ad references foreigners will not understand, sorry.)

How does the branding collaboration work—can we give you suggestions for what kind of logo we would like?

No.

You need to realize that you are not your customer—you look at your product differently than a potential customer does. Likewise, when you go to the doctor and receive a diagnosis, you will not argue about it (we hope) and you will accept the prescribed treatment.

In our work, we rely heavily on scientific research: the psychology of behavior in the buying process, how people build relationships with brands, and why they return to them. We do not build brands because we think they look good or because we like them.

We use facts and the scientific method, and it is crucial that we can freely apply our decades of combined experience and knowledge to deliver the best possible result.

How does an investment in branding pay off?

An investment in a brand is an investment in long-term independence from short-term campaigns.

A properly built brand is not a cost, but an asset that increases the value of your company.
A strong brand reduces dependence on advertising, increases customer loyalty, and allows you to sell at a higher margin—not because you are cheaper, but because you are more valuable.

Apple sells the same phones as Xiaomi. They are made in the same factories, with the same components. Yet one costs €1,000, the other costs €200.

Customers don’t just buy a product—they buy feelings, values and an identity they want to identify with. That is exactly the moment when branding starts translating into real numbers—higher revenue, more stable growth, and a strong market position.


Frequently Asked Questions

general information

What types of clients do you work with?

We work with companies of all sizes, from start-ups to multinational corporations. We believe in delivering services that provide a strong return on investment, and our flexible pricing reflects that principle.

What specific services are included in your portfolio?

We help you get high-quality media exposure through native PR, without having to pay for the space, and with the released media being organic articles and interviews rather than paid advertising, which have a much higher conversion rate. We build strong brands—from the product name, through visual identity, all the way to who you appear next to in newspaper headlines. We build customers’ relationships with your product, create modern websites and online stores, and use the intangible power of AI to streamline your entire business.

How is pricing set—project-based, retainer, or hourly?

We aim to make fair agreements that deliver a return on your investment. We will not enter into a partnership unless we see potential for ROI, because otherwise our work would be pointless. For PR services, we operate on retainer agreements of at least six months, unlike branding services, which we deliver on a project basis. In addition, we also provide consulting services billed hourly.

PR AND MEDIA

What is the difference between Kilonova and a typical PR agency?

Most PR agencies operate by buying advertising space in the media and then offering it to their clients to promote their topics. We do it differently.

We work closely with journalists, coming up with topics journalists need to fill their content while also showcasing our clients. The outputs (articles, shows, podcasts, interviews, etc.) do not feel like advertising, but like a natural part of the content—which is exactly what increases conversion rates.

The main difference is that with us, you only pay for our skill and contacts—you pay nothing to the media outlet for ad space.

Can you get me into Forbes magazine?

Yes.

How much does it cost—surely only big companies can afford the media.

We also offer partial collaborations suitable for micro-entrepreneurs, where for a few hundred euros you can achieve excellent results.

We are breaking the stigma that the media is only for the elite.

Our standard monthly retainers for comprehensive PR services range from €2,000–€6,000.

Statistically, we save up to 80% of the costs a client would otherwise pay the media directly, or for the media outputs we arranged for them.

A standard would be for example when one of our clients, for three retainer payments of €2,000 per month, received outputs with a media value of €30,000.

Every month.

BRANDING

What exactly does branding mean, and why should we invest in branding specifically?

Branding includes more than just a logo—it means strategically building your brand’s entire identity: its value, tone of communication, visual style, and the way and places you present yourself—website, graphics, social media…

We focus on “taking apart” your brand and building it “from the inside out,” deciding who you want to reach and with what.

Investing in branding means building feelings and memories, differentiating yourself from the competition, and creating a long-term effect—a brand customers notice and remember. For generations.

A healthy life for your washing machine—your Calgon!

Order by midnight, and in the morning it’s in your Alzabox!

Quality from Henkel.

Buy, buy, buy bananas, they’re good, they’re sweeeet… (no, we have not gone crazy, these are Slovak-specific ad references foreigners will not understand, sorry.)

How does the branding collaboration work—can we give you suggestions for what kind of logo we would like?

No.

You need to realize that you are not your customer—you look at your product differently than a potential customer does. Likewise, when you go to the doctor and receive a diagnosis, you will not argue about it (we hope) and you will accept the prescribed treatment.

In our work, we rely heavily on scientific research: the psychology of behavior in the buying process, how people build relationships with brands, and why they return to them. We do not build brands because we think they look good or because we like them.

We use facts and the scientific method, and it is crucial that we can freely apply our decades of combined experience and knowledge to deliver the best possible result.

How does an investment in branding pay off?

An investment in a brand is an investment in long-term independence from short-term campaigns.

A properly built brand is not a cost, but an asset that increases the value of your company.
A strong brand reduces dependence on advertising, increases customer loyalty, and allows you to sell at a higher margin—not because you are cheaper, but because you are more valuable.

Apple sells the same phones as Xiaomi. They are made in the same factories, with the same components. Yet one costs €1,000, the other costs €200.

Customers don’t just buy a product—they buy feelings, values and an identity they want to identify with. That is exactly the moment when branding starts translating into real numbers—higher revenue, more stable growth, and a strong market position.